Inspire Change with Award-Winning Natural Beauty Products
Inspired by nature, Living Pure Natural combines advances in science with the wisdom of traditional skincare. Using only natural ingredients from places and people it trusts, Living Pure Natural creates fragrant, gentle and effective products which are kind to people and planet



The beauty industry is one of the largest producers of aluminium waste, with each salon using an average of 2km of tinfoil a month. Most of this ends up in landfill where it can take over 400 years to degrade. Paper Not Foil is the first truly sustainable alternative, with no toxic waste in production or disposal. We are reducing our salon’s footprint by using “Paper Not Foil”


Olaplex is a three-step process that aims to repair and prevent hair damage. It works on a molecular level by restoring the hair’s broken bonds which can result from harsh chemical treatments like bleaching and coloring


Insight is a line formulated to create a synergic action between the ancient wisdom of phyto-extracts and phyto-oils and the ethical choice to work using organic ingredients. The entire INSIGHT hair line is VEGAN OK certified, including the INCOLOR colouring line. The main functional active ingredients in formulations are derived from organic agriculture, coming from certified crops. Combinations of naturally derived oils and butters then work in synergy with these extracts, increasing hair softness and nutrition.

Aimed to safeguard the health and shine of hair through a meticulous selection of raw materials, while ensuring the absolute perfection of styling and a professional know-how.


Nanokeratin System Laboratories have developed and formulated unique innovative series Inspired by Nature and based on pioneering patented Biomimetic technologies.

Inspiration by Nature and Biomimicry concept means studying natural hair process and understanding how natural healthy hair acts so we can provide damaged hair the tools and conditions for it to heal itself by itself from the inside in order to retrieve back to natural healthy state.

Nanokeratin Systems Biomimetic particles perform Enzyme alike affinity to hair structure which means they generate processes, as biological Enzyme does, in order to stimulate and enable inner self recuperation by damaged hair.